About this project
A smart graphic strategy based on the angle shape found in the Textron name “X” showcases good communication and transparency in the design of the 2022 Textron Corporate Responsibility Report. This recurring theme runs throughout the report, giving it a visually appealing, well-rounded look that draws the reader in and spotlights important information. The report design also makes strategic use of many sidebars, which emphasize succinct but powerful case studies. With real-world examples of Textron’s commitment to corporate responsibility, these case studies support the company’s steadfast commitment to ethical and sustainable performance, enhancing the report’s value and adding a visually impactful element.
Historical context
The report creatively integrates historical background to provide a more complete picture of the company as it commemorates its 100th anniversary. Readers are provided with a comprehensive understanding of Textron’s development through a visual trip that encompasses the past, present, and future. This narrative thread reinforces the idea that Textron’s vision for a sustainable and responsible future is closely linked to its century-long legacy by tying together the company’s enduring values, present commitment to corporate responsibility, and forward-looking sustainability initiatives.
Engaging graphs and graphics
A dynamic combination of pie graphs, bar charts, and graphics clearly illustrate important concepts such as greenhouse gas (GHG) emissions, energy consumption, water usage and intensity, and waste minimization and recycling as seen here. These graphical representations of Textron’s environmental performance provide an easily consumable overview, making complex data more accessible and emphasizing the company’s dedication to transparency and sustainability.
